If you’re finding it challenging to attract the best people to your business, it might be time to look at your employer branding. Unfortunately, many companies don’t put enough effort into their branding, often putting candidates off applying for positions.
In this blog post, we will discuss three ways to improve your employer brand and make your business more attractive to potential employees.
What is Employer Branding?
When it comes to attracting top talent, employer branding is everything. In a nutshell, employer branding is a company’s reputation as an employer. It encompasses everything from how a company markets itself to potential employees to the experience of working for the company.
A strong employer brand can help a company attract high-quality candidates, who are more likely to be loyal and engage with the company long-term.
Why is a Positive Employer Brand Essential?
A company is only as good as its employees. That’s why having a positive employer brand is essential to attracting and retaining the best talent.
A strong employer brand affirms a company’s values and culture. In addition, it tells prospective employees that they would be coming to work for an organisation committed to their growth and development.
Moreover, a positive employer brand can help a company attract top talent from a broader pool of applicants. In today’s competitive job market, the ability to attract and retain the best employees is more critical than ever. So, having a strong employer brand is one way to give your company a competitive edge.
How to Start Building your Employer Brand
Before you embark on boosting your employer brand, there are three areas to consider.
Firstly, start by defining what makes your company unique. What sets you apart from your competitors? Think about your company culture, values, and mission, and then communicate these to your team.
Secondly, ensure your employees are aware of your employer brand and aligned with it. Your employees are your best ambassadors, so make sure they’re on board with promoting your brand. Ultimately, they have to buy into it, or they won’t be motivated to tell anyone about the incredible company they work for.
Finally, live up to your employer brand. Don’t make promises you can’t keep. To attract top talent, you need to deliver on your promises. So keep your word and treat your employees well, and you’ll soon have a strong employer brand that will help you attract the best and brightest.
Once you have those basic foundations in place, you can focus on specific activities.
Three Areas to Focus your Employer Branding
1. Recruitment Process
No one likes a poor recruitment process. It’s slow, often inaccurate, and can leave a sour taste in your mouth that persists long after you’ve forgotten the details of the job you applied for. But you may not realise that a flawed recruitment process isn’t just bad for job seekers- it’s also terrible for your employer brand.
Think about it this way- when you have a terrible experience with a company, whether it’s customer service or a product you’re not happy with, you’re likely to tell others about it. The same is true of a bad recruitment process. If you’ve ever been left hanging after an interview or wondered why it took weeks to hear back about a job you applied for, you know how frustrating it can be. And chances are, you’ve shared your story with others who may be considering applying to the same company. So not only does a bad recruitment process leave job seekers feeling frustrated and devalued, but it can also dissuade others from even applying in the first place.
When the competition for great people is high, employers can’t afford to lose talented candidates because of a poor recruitment process. By taking the time to streamline and improve your procedure, you can ensure that candidates have a positive experience and are more likely to recommend your company to others.
Here are some tips for improving your recruitment process:
Put the time into writing tailored job adverts targeted toward passive candidates, which accurately reflect the role and give candidates a good idea of what to expect.
Ensure you have a streamlined recruitment process without unnecessary stages. Candidates should never feel like they’re being left in the dark- keep them informed at every step of the process.
Communicate regularly with candidates, even if it’s just to let them know that their application is being processed or tell them when the next stage of the process will be. No one likes to be left in limbo.
2. Social Media Presence
Any savvy business owner knows that social media is a powerful tool for building brand awareness and connecting with potential customers. However, social media can also be a great way to make your employer brand stand out.
Nowadays, employees are increasingly looking for companies with a solid social media presence. So, a positive social media strategy can show potential employees that your company is up-to-date and engaged with the latest trends.
Additionally, it can help you attract top talent by showcasing your company’s culture and values. Finally, a strong social media presence can help you retain good employees by providing a platform for open communication and collaboration.
But don’t just tell people how great your business is - show them by posting about:
CSR (Corporate Social Responsibility) activities such as supporting the local community or charities.
Share photos and stories from company events, like team-building days or charity fundraisers.
Post about employee spotlights featuring interviews with members of your team.
Share blog posts or articles that are written by employees.
Live-tweet or post photos from conferences or industry events your team is attending.
By sharing content that shows off what makes your company unique, you’ll be able to attract the attention of job seekers who are a perfect fit for your business.
3. Sustainability Policies
In today’s job market, sustainability is more important than ever. With the ever-growing list of environmental issues, many job seekers are looking for companies that share their values and are committed to making a difference.
By investing in sustainability and carbon reduction activities, companies can show that they are serious about protecting the environment. This can help to attract new employees who are passionate about environmental issues.
In addition, sustainability efforts can also help to improve a company’s public image. By reducing its carbon footprint, a company can demonstrate its commitment to corporate social responsibility. This can improve its reputation and attract customers interested in supporting sustainable businesses.
Ultimately, sustainability is good for business and the planet. By investing in sustainable practices, companies can appeal to a broader range of employees and customers while also helping protect the environment.
In a competitive job market, it’s vital to have an employer brand that stands out and attracts the best talent. Luckily, there are many ways to showcase your company as an attractive workplace.
From blog pages on your website to social media platforms like LinkedIn, Twitter, and Instagram, there are plenty of opportunities for you to share what makes your company a great place to work.
What does your company do to show off its employer brand? Let us know in the comments below!